When familiar strategies
no longer fit.
Clarity in the midst of change.
At the heart of my work is the belief that change is not something we step into.
It is something we are already in.
Clarity does not come before change, but emerges from within it.
Strange as it may sound — my passion is discomfort, unease, and the questions no one wants to ask.
Not running through it. Not shifting it. Not fighting it.
I sit there with you.
How I Work
To lead is to weave — to move with awareness through tension,
knowing when to hold, when to loosen, and when to move.
It is not about force or speed, but about sensing what the moment asks.
My work follows a simple movement:
Presence → Awareness → Response.
Not as a formula, but as a way of moving through complexity —
where clarity becomes visible from within the process.
I work one-on-one with leaders, founders, and professionals
in the midst of change — when things are unclear,
and the way forward is not yet visible.
We don’t rush to solutions.
We stay with what is real until it begins to move.
What happens in this work
What happens in this work is often described better by those who have experienced it.
“Clear, grounded, and perceptive— Ivana shifts how you see the situation and what becomes possible.”
”
— Marcus Taminnen, Managing Director“Ivana listens beyond the obvious and brings clarity to complex situations”
— Gordan Kreković, Chief Executive Officer“Changed how I approach leadership—bringing clarity and alignment across strategy and people, even in the midst of change”
— Krešo Šach, Product & Brand Manager“A rare balance of depth and clarity”
— Thomas van Gemeren, Chief OPerating Officer